TV conservationist Ben Fogle has launched Jersey's first ever Little Red Squirrel Count in an attempt to help save the species from extinction.
The campaign, in partnership with Visit Jersey, hopes to raise awareness of the plight of red squirrels amongst future generations.
The red squirrel population has decreased by an estimated 92% over the last few decades and is at the brink of extinction across the British Isles.
The reason being destroyed habitats and the rise in the grey squirrels.
However, in Jersey the numbers are thriving with thousands spotted each year because woodland areas are protected and there are no grey squirrels on the island.
UK research carried out by Visit Jersey showed one in four children (28%) had never seen a red squirrel in their lives.
Now, Jersey is encouraging locals and visitors to go outdoors and spot the island's red squirrel population for themselves this half term (21-31 October).
They are also encouraged to share their images using the hashtag #LittleRedSquirrelCount.