Jersey Rugby Club will officially be known as 'Jersey Reds' from the start of the 2016/17 season.
The renaming signifies an official adoption of a widely-used nickname for the club, and the familiar red shirts will remain synonymous with Island rugby when Jersey Reds play their first matches in August.
The club's executive committee has taken the decision to make the switch from to maximise the appeal to players and supporters alike.
The new name encompasses the 1st team squad, who will shortly begin training ahead of their fifth season in the Greene King IPA Championship, as well as Jersey Athletic, Jersey Ladies and the club's thriving mini and junior section.
The new Jersey Reds identity has been registered with the Rugby Football Union and will be unveiled officially on June 1st.