Blackpool has been crowned one of the UK’s top eTowns in e-commerce, Google announced today.

The Google eTown Awards are designed to recognise those towns whose businesses are most actively embracing the web, and at a time when the internet is spurring economic growth Blackpool has won eighth place.

The award builds on the success of Blackpool’s small businesses in 2012. The town saw an increase in summer tourism of 1.7m visitors on the summer last year.

Tech-savvy business have taken advantage of the spike in interest to drive traffic in their businesses from those searching on the web.

“Small businesses alongside our big tourist attractions in Blackpool have found online and internet trading a key weapon in their survival and I’m delighted that this has been recognised in this Google etown award which shows the town’s digital footprint to be strong both in the North West and countrywide."