The Royal British Legion is once again calling on the nation to 'rethink Remembrance'.
The Legion will today have install the lines of the renowned First World War poem 'In Flanders Fields' in large scale lettering at seven iconic locations - including MediaCityUK in Salford - to launch the 2017 Poppy Appeal.
The aim is to encourage the nation to rethink the meaning of the poppy. The Legion is recreating a modern day Flanders fields, connecting the past with the present, to emphasise that support for our Armed Forces community is needed as much now as it was after the First World War and for some the battlefield is on their doorstep, not in a distant land.
The lines of the poem will be positioned in the locations for various time periods, some for just for a day; others will remain for members of the public to visit throughout the Remembrance period.
The large scale letters are made up of clusters of poppies, giving the impression the lines of the poem have grown from the ground, and when viewed from a height or at ground level will bring a new perspective to the famous poem and its meaning.
In Flanders' Fields by John McCrae
In Flanders fields the poppies growBetween the crosses, row on row,That mark our place; and in the skyThe larks, still bravely singing, flyScarce heard amid the guns below.
We are the Dead. Short days agoWe lived, felt dawn, saw sunset glow,Loved and were loved, and now we lieIn Flanders fields.
Take up our quarrel with the foe:To you from failing hands we throwThe torch; be yours to hold it high.If ye break faith with us who dieWe shall not sleep, though poppies growIn Flanders fields.