Public health officials are joining forces with beauty salons in the North West to raise awareness of the importance of cervical screening.
Attendance at smear tests are at a 20-year low.
Treatwell, which is the UK’s largest online marketplace for booking hair and beauty treatments has launched the ‘Life Saving Wax’ campaign in partnership with Public Health England’s (PHE) ‘Cervical Screening Saves Lives’ campaign.
Now beauty therapists are being urged to open up conversations with their clients and help save lives.
Posters and information leaflets about cervical screening will also placed in salons.
It is estimated that if everyone attended screening regularly, 83% of cervical cancer cases could be prevented.
Sarah Rogers reports:
- Watch the promotional video below: