1. ITV Report

Solskjaer effect leads to new Manchester flight route

Credit: Peter Byrne/PA Wire/PA Images

An airline has announced a new route in response to a growing demand by Norwegians to attend English football matches.

Flag carrier SAS said it will begin flying between Stavanger and Manchester as teams such as Manchester United, Manchester City, Liverpool and Leeds have a large number of supporters in Norway.

A recent surge in demand for flights to the North West from Scandinavia has been partly attributed to the appointment of Norwegian Ole Gunnar Solskjaer as Manchester United manager.

SAS financial director Torbjorn Wist said:

There is tremendous interest in English football and now SAS is creating additional opportunities for even more Norwegians to be able to travel to see their favourite teams in action in the famous stadiums, in a way that is fast and convenient.

"We are the airline with the most flight connections between Scandinavia and Manchester.

"We have been enthralled by Liverpool's sporting success and the popular arrival of Ole Gunnar Solskjaer at Manchester United, and both have inspired many Norwegians to travel to the matches."

– SAS financial director, Torbjorn Wist