Businesses, residents and organisations situated along the River Mersey and the River Irwell in Manchester are being urged to join a major new campaign trying to reduce the huge amount of litter entering the river and subsequently the ocean.
Treasure Your River aims to be the largest ever collaborative effort to prevent and reduce the amount of litter in our waterways, tackling five of the UK's largest rivers including the Mersey.
The campaign aims to educate the public about how rivers are transporting rubbish from our streets and riverbanks to the sea.
According to the Canal and Rivers Trust, 500,000 items of litter make their way into the sea from UK rivers every year. However new research shows that 48% of people don't believe that litter entering drains can easily end up in rivers and then the sea.