People in Liverpool are being asked for their views about plans to transform the site at the centre the city's musical heritage.
The council wants to attract new investment to the Cavern Quarter to increase the quality of the experience for visiting fans.
Starting today, the public are being invited to give their views on a draft plan for the Cavern Quarter, including Mathew Street - home of the world famous music venues the Cavern Club and Eric's, and nearby Williamson Square.
The draft framework contains a range of recommendations to help attract new investment and to enable the council to steer the future use of existing buildings in the area.
The document aims to address a recent tourism report that called for the city to curate a clearer proposition around Liverpool's pivotal role in the story of popular and contemporary music.
A UNESCO City of Music, Liverpool's music heritage industry - which is centred around The Beatles - is now worth more than £90m a year, but the tourism report found visitors are increasingly looking for a quality experiential visit.
"Mathew Street is undoubtedly one of the most famous streets in the world. This masterplan is an important step to ensuring the area continues to thrive and is a memorable, quality experience for both visitors and locals."
The plan recommends enhancing the Cavern Quarter's daytime offer and resisting proposals for more bars and clubs.
It also suggests using upper floors for music-related businesses.
The scheme would enhance the approach to the area and Williamson Square, which would be re-designed to include flexible performance space.
"Liverpool's musical heritage is an asset of global significance. This draft masterplan presents an opportunity for the city to examine how we establish an experience which reflects and celebrates that unique offer."
The public events will be held on:· Thursday 24 October 10-3pm One-Stop Shop, St Johns Market· Friday 8 November 10-3pm One-Stop Shop, St Johns Market· Tuesday 19 November 2-5pm at RIBA North, Mann Island
The public consultation will close on Friday, 22 November.
A revised version will then be presented back to Liverpool City Council's cabinet for endorsement.
After final approval it will be used to guide all future planning applications in the area.