A plumber who provides free work to elderly and disabled customers is aiming to raise enough money to help 1,000 families this winter.
James Anderson from Burnley runs a not-for-profit company which works with a network of plumbers and heating engineers to provide work for customers unable to afford it themselves.
The image went viral on social media.
That led to a wave of publicity - but also led to an increase in requests for work from Depher.
He told the Press Association about one call he had from a pensioner's carer this week:
A company wanted £3,000 upfront payment before they'd even go out and look at the boiler. This woman's 74, walking around the house in a hat, gloves, scarf - she's on a pension, she hasn't got that kind of money. The majority of people in this country haven't. So we're raising extra funds so we can help up to an extra 1,000 household through this winter because it's just getting worse
Mr Anderson is encouraging more plumbers and heating engineers who want to help out to get in touch - they need to provide their labour free of charge, but Depher pays for parts and offers £30 expenses per job.
"The more people that come on board, the better it's going to be for us as a trade because we need to get rid of this stigma that a lot of people think that plumbers and heating engineers charge too much and they only do this so they can get the money," said Mr Anderson.