A new website will start streaming art and culture from Greater Manchester to people around the world during the COVID-19 outbreak.
The 'United We Stream' website will be launched on Monday and all the proceeds raised will go towards the city=region's night-time economy, cultural organisations and charities.
The website is the brainchild of Night-Time Economy Advisor Sacha Lord, who said: "Over the last few weeks, I have been contacted by many grassroots venues, bar owners, artists and freelancers, and the main thing I've heard is how difficult this period is and will be for them.
"Many of them are in dire financial straits and at risk of never recovering."
The United We Stream model was pioneered in Berlin by their Night Tsar Lutz Leichsenring and Greater Manchester will be the second city-region worldwide, and the first in the United Kingdom, to launch the concept.
The site is also being supported by the Manchester Arena who have said that they "implore" everyone in Greater Manchester to get behind the initiative.
The site will be live every day from 7pm with a donations page where viewers can watch for free but can buy a ‘virtual ticket’ for whatever price they choose to enjoy the channel.
The channel will also be used for positive public service announcements and messaging regarding safety and social distancing, according to the Greater Manchester Combined Authority.
Performances will take place at artists' homes, gardens, or from selected host venues around the region, making sure all performances adhere to government advice around isolating, distancing and infection control.
Mayor of Greater Manchester Andy Burnham said: "Supporting our culture and music organisations, venues and artists is so important through this difficult time.
"We want to be entertained and still be able to see bands and performances, but it’s important to do this within the health and safety guidelines and from our own homes.
"United We Stream is a great way for us all to be involved in Greater Manchester, helping to support the people and organisations that make Greater Manchester’s music and culture quite so special."