Alder Hey Children’s Charity are launching a new TV appeal as they reveal an income gap of £1.2m.
The appeal will see the charity launch their first ever TV adverts from this evening to help fundraise for the shortfall caused by Covid-19.
The Appeal will ask for supporters to commit £5 a month to help support the life-saving work which goes on at Alder Hey every day.
The charity has already pledged £1.9 million to Alder Hey during the Covid-19 crisis to fund mobile equipment, innovative technology, urgent research projects and additional support for the wellbeing of frontline staff.
The TV advert is voiced by long-time Alder Hey supporter, actress and Loose Women presenter Denise Welch who said of the Appeal:
"I'm very honoured to be voicing the Alder Hey TV Appeal asking viewers for a £5 monthly gift to help the hospital charity which has lost much needed funding due to COVID-19.
“My son Louis was born with a life threatening condition, Hirschsprung Disease and Alder Hey saved his life on two occasions. I will be forever grateful to Mr Graham Lamont and all of the amazing staff then and now for the selfless work they do for young children and their families."
The 4-week TV campaign will air in the ITV Granada region on Monday 15th June, starting in the first break of Broadchurch.
Fiona Ashcroft, CEO of Alder Hey Children’s Charity said: “The recent COVID-19 outbreak has hit us hard and many of our fundraising activities, challenges, runs and events have been cancelled or postponed indefinitely, leaving us short of vital income so it is critical we find alternative ways to support the hospital now. A regular gift of £5 can help us do that and it allows us to plan ahead.
“The current crisis hasn’t altered our dedication to every single child treated at Alder Hey and we remain determined to fund new equipment and a variety of important projects this year, including our new Children’s Mental Health Appeal, as well as our ongoing requirements like arts and crafts, physio activity packs and wellbeing services for frontline staff.”
Video report by Caroline Whitmore