Manchester City players raise awareness of global water shortages in new film

A new film to highlight global water shortages has been released starring Manchester City players. Credit: Xylem

A new film to highlight global water shortages has been released starring Manchester City players.

Filmed in the Club’s Etihad Stadium, the film highlights the detrimental impact that water complacency can have on society, including football, as it tracks one girl’s journey as a Manchester City fan.

Titled ‘The End of Football’ and released to mark World Conservation Day, the film features City's Sergio Agüero, Phil Foden and Raheem Sterling and captures the imagination of football fans by depicting a world without water.

It is the latest campaign by global water technology company, Xylem (NYSE:XYL) and Manchester City, as part a multi-year partnership to drive awareness of escalating water challenges.

Over 10,000 children across India, Thailand, China, Australia and the United States have been provided with access to clean water and education through the partnership.

The latest data from the United Nations estimates that almost 5 billion people globally could be living in areas of water scarcity by 2050.

The UK Environmental Protection Agency forecasts that due to mounting pressures such as increased demand, ageing infrastructure and climate change, parts of England could run out of water by 2045.

Pete Bradshaw, Head of Sustainability at Manchester City, said: “Xylem is doing incredible work to address water sustainability issues and Manchester City is proud to support them in this new campaign.”

Joseph Vesey, Senior Vice President and Chief Marketing Officer at Xylem, added: “Though the End of Football campaign was conceived and shot before the coronavirus pandemic brought a temporary halt to football, the message behind the campaign has never been more appropriate. With the support of the Club and its legions of fans, we have the power to elevate the conversation on water conservation and create a more sustainable future for all.”

  • You can watch the film and find out more about ‘The End of Football’ campaign here.