Rishi Sunak has come under fire after he confused the town of Bury with Burnley during an early morning interview on live TV.
During the appearance on BBC Breakfast on Thursday morning, the Chancellor of the Exchequer appeared to mix up the North West towns.
He referred to Bury market, that he was standing in, as the “world famous Burnley market”, which is about 20 miles away from the town.
As he answered a question about the levelling-up, Mr Sunak said: “It is not just about being in the North by the way, we’re here in Burnley but if you are growing up in a village in the South West or even on the South Coast, people want to feel opportunity is there for them, wherever they happen to be.
“I put it down to two things. One is having pride in the place you call home and a lot of what we announced yesterday, the levelling-up fund – bids like Burnley market, world famous Burnley market, benefiting from £20 million of investment.
“That’s going to create jobs. It is about improving the every day infrastructure of our communities.”
The Chancellor bought sweets from a stall during his visit to the Lancashire market, the day after presenting his budget to the House of Commons.