The average price of a replica Premier League kit has soared over £100 for the first time after Manchester United revealed their latest new season look.
United's new strip tops the price charts at £116.85 based on a basic adult short-sleeved shirt, shorts and socks - while their fully printed "authentic" kit - the same one worn by players on match days - comes in at £192.85.
While the average cost of a basic top-flight kit this season comes in at £94.08 - with Newcastle and Tottenham still to declare - it breaks the £100 barrier when additions such as numbers and names are applied.
Burnley's new strip represents the best value in the Premier League, coming in at a total of £75 - with the shirt alone costing £45.
The Clarets said in a statement: "Burnley Football Club prides itself on being a community club and our commitment to keeping prices as low as possible reflects this."
The statement continued; "We have some of the cheapest season ticket prices in the Premier League and one of the cheapest match day programmes, so the kit is just another way of hopefully giving something back to our loyal fan base."
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Fans have taken to social media to complain about rising kit prices, yet the Football Supporters' Federation maintain it is far from one of the most popular criticisms raised by fans.
A spokesman said: "The cost of kits can add up, especially if you have kids, and it would make sense for manufacturers to add a "use by" date.
"That way supporters or parents know exactly what they're getting and can make a decision as to whether the price tag is worth it.
"However, kits aren't an essential item in the way that tickets are, so this isn't an issue that a lot of fans approach the FSF to campaign on."
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Manchester United have completed the signing of Brazil midfielder Fred from Shakhtar Donestsk, the Premier League club have announced.
The 25-year-old has signed a five-year contract, with the option to extend for a further year, after completing a medical.
United reached agreement with Shakhtar earlier this month, with the Premier League club reportedly paying a fee in excess of £50million.
Fred told the club's website, www.manutd.com: "This is the biggest club in the world and I am delighted to be a part of this amazing team. To work with Jose Mourinho, who has won so many trophies in his time as a coach, is an opportunity not to be missed.
"I cannot wait to get started and to meet my new team-mates. I would like to thank everyone at Shakhtar Donetsk for everything they have done for me over the past five years.
"This is a very exciting time for me with my focus now fully on the World Cup with Brazil."
Porto defender Diogo Dalot has completed a move to Manchester United after signing a five-year contract, the club has announced.
The 19-year-old, who reportedly had a £17.4million release clause in his contract, emerged from Porto's academy to make his Primeira Liga debut last season.
United manager Jose Mourinho told the club's official website, www.manutd.com: "Diogo is an extremely talented young defender with all the qualities to quickly become a great player for this club.
"He has all the attributes that a full-back needs: physicality, tactical intelligence and technical quality, combined with a Porto Academy mentality which prepares players for the maturity they need at the professional level.
"In his age group, he is the best full-back in Europe and we all believe he has a bright future ahead of him at Manchester United."
Dalot revealed he simply could not turn down the chance to join United and work under compatriot Mourinho.
He said: "Joining Manchester United is an unbelievable opportunity for me. I have grown up in Porto's Academy and I am so thankful for everything they have done for me.
"But the chance of coming to the biggest club in the world is something I just couldn't turn down.
"I'm excited about working with Jose Mourinho and learning everything I can from such a successful coach. I am looking forward to playing alongside the fantastic players in the squad."
Manchester United have reached an agreement with Shakhtar Donetsk to sign Brazil midfielder Fred for a reported fee in excess of £50million.
United announced the news in a brief statement on their website
Fred played in Brazil's 2-0 friendly win over Croatia at Anfield on Sunday but remained coy about his future when questioned by Brazilian media after the game.
The 25-year-old, who joined Shakhtar from Inter Milan in 2013, has been named in Brazil's World Cup squad for the tournament in Russia.
He becomes the first major summer signing by United boss Jose Mourinho, who is also reportedly closing in on a deal for Porto defender Diogo Dalot.
"Manchester United is delighted to announce it has reached agreement with Shakhtar Donetsk for the transfer of Frederico Rodrigues de Paula Santos (Fred)."
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Speaking exclusively to Granada Reports - Ryan Giggs admits it was a 'huge shock' when he heard his former boss at Manchester United had suffered a brain hemorrhage.
He described Sir Alex, who's 76, as one of the greatest ever managers and says he's been told the emergency brain surgery he had on Saturday had gone well.
He says he's never met anyone as tough as Sir Alex Ferguson and he's sure he'll pull through.
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Sir Alex Ferguson is recovering in hospital after he underwent emergency surgery for a brain haemorrhage.
The former Manchester United manager was rushed to Salford Royal for treatment over the weekend.
A consultant neurosurgeon has told ITV News that the coming days and weeks will be critical: