The Bishop of Manchester, the Rt Revd David Walker, has launched a church backed national advertising campaign.
The UK’s biggest outdoor religious Christmas ad depicting a simple payday loan cheque and the words ‘Does Christmas have to start with a payday load? No! Christmas Starts with Christ’ is being unveiled in Manchester today.
The ad, which is 40 feet high and the length of three buses, is part of the ‘Christmas Starts with Christ’ poster campaign. Millions of people are expected to see the ad which will be fixed to scaffolding on the side of St Ann’s church at the heart of Manchester’s shopping and commercial centre.
Hundreds of other sites across the UK will carry the posters.