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Lancashire E cigarette firm legal challenge

A Lancashire based electronic cigarette company has become the first to challenge European Tobacco Products Directive.

Lancashire firms legal challenge over E cigarettes

E cigarettes Credit: Masante Patrice/ABACA/Press Association Images

A Lancashire based electronic cigarette company has become the first to challenge European Tobacco Products Directive.

"Totally Wicked" from Blackburn claims it would place e cigarettes at a competitive disadvantage.

“Many of the regulations contained within the Tobacco Products Directive would result in electronic cigarettes being subjected to a stricter regulatory regime than some tobacco products. Not only is Article 20 therefore disproportionate, we believe it is also contrary to established EU law."

– Fraser Cropper, Managing Director of Totally Wicked

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