A new report on the future of hotels in Liverpool predicts further growth in the market over the next ten years to keep up with demand.
The ‘Liverpool Hotel Futures 2014’ report, commissioned by Liverpool City Region Local Enterprise Partnership and Liverpool Vision, assesses the prospect of future hotel development across Liverpool, what types of hotel are required, as well as the drivers for growth.
Since the last study in 2011, 17 new hotels and serviced apartments have opened adding 1,529 rooms/apartments, with a further new hotel opening by the end of 2014.
Between 2011 and 2014, it was primarily budget hotels and apartments, but the report states that: “The latest wave of new hotels is upscale with 2014 seeing the opening of the first new four-star hotel in five years and two new boutique hotels.”
The report also says that “Liverpool has had by far the greatest and most sustained growth in hotel supply of any of its comparator cities.”
“We are continuing to go through a period of growth and success across the visitor economy. Investment in hotel development is vital for this to carry on.
"This report is a valuable piece of research and will help guide us to deliver further, sustainable growth. “One aspect of this is growing our hotel midweek demand, although there has been improvement there is still more that can be done to widen our appeal particularly through marketing Liverpool as a leading business tourism destination and targeting wider overseas markets.”
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