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Campaign launched to boost North West's profile

A £5 million campaign has been launched at Manchester Airport to boost the international profile of the North West.

Credit: Martin Rickett/PA Archive/PA Images

It is estimated nearly 28 million passengers pass through its terminals each year.

A major publicity drive has been unveiled by Northern Powerhouse Minister Jake Berry.

Professor Jackie Oldham, from the University of Manchester, says the region must build on its strengths: