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Kellogg's marks 90 years of making Rice Krispies

The branding has changed over the decades...

Kellogg's is celebrating it's 90th year in the UK today.

The breakfast cereal first came to Britain from America and it soon became so popular the US company had to open a factory in Manchester to keep up with demand for 1.5 million boxes a year.

It was known as "the talking cereal" - because of the sound it made when milk was poured onto it - and it was first sold door-to-door.

Production stopped briefly during the Second World War because of the rice shortage but now many millions 29 of boxes are sold every year.