Health experts in the North West are calling for the cheapest alcohol to be made more expensive to tackle the growing problem of alcohol abuse.
This region has some of the highest death rates in the country - and 11 million of us are drinking at levels that pose a risk to our health
Experts say that a minimum unit price would help to reduce that toll.
Dr Arif Rajpura is the director of public health for Blackpool.
Alcohol dependence is a growing problem, yet only 1 in 5 of those are getting the help they need.
The number of people dying due to alcohol in the North West has almost doubled in the last 25 years.