Plans for supermarket Lidl to open a store in a Hertfordshire town have led to a petition and pitched resident against resident.
Some argue it will "lower the tone of the town". Others accuse them of being "toffee-nosed twits".
The petition against it now has around 250 signatures, along with some rather pointed comments.
One resident says:
But those supporting the arrival of Lidl are not mincing their words either. Among them is Berkhamsted resident, John Waller.
The proposals include flats above the store and there will be a second public consultation, before plans progress.
Lidl say the scheme has been designed to be sympathetic to the buildings in the surrounding area and that most residents are in favour of the store.
Those with strong opinions aren't holding back with their thoughts on the supermarket and how it fits into their town.
But, those in support aren't shying away either. Their petition has double the number of signatures.