Former Olympics boss Lord Coe is under fire for plans which could see the famous Crystal Palace athletics stadium bulldozed.
The London 2012 supremo and Olympics legacy cheerleader chairs a sports management firm hired by City Hall to run a public consultation.
The redevelopment proposals for the National Sports Centre involve demolishing the spectator stands and closing an indoor running track.
Two out of four options would see the outdoor track also ripped up. Part of the site could become a controversial 'free' school.
Local sports groups and businesses today launched a campaign to try to save the loss-making stadium.
John Powell, who has coached athletes at Crystal Palace for 40 years, said:
Lord Coe was unavailable for comment but his company CSM issued a statement: