1. ITV Report

Real 'apple store' opened at Borough Market

Thousands of people queued to visit the store. Photo: Matt Alexander

A 'real apple store' has been opened in Borough Market, mocking the famous brand, and to mark the area's 1000th birthday this year.

Apples of all shapes and sizes were put on display from all over the world this weekend. Over 1200 people visited, many queueing outside to see what all the fuss was about.

People visiting the 'real apple store' in Borough Market Credit: Matt Alexander

Over 1000 of the oldest, rarest and most loved British apple varieties were on display for the public - one even tasting like pineapple.

Varieties also included the unattractive Knobby Russet, which is covered in knobbles, also the Robston Pippin, a favourite of Charles Dickens.

The world’s oldest known apple, Court Pendu Plat, which was introduced by the Romans and still flourishes today, was displayed in a prestigious Perspex box whilst 999 other varieties were presented on sleek white plinths and shelving units.

People visiting the 'real apple store' in Borough Market Credit: Matt Alexander

It was all part of Borough Market's annual Apple Day, to celebrate the launch of the seasonal harvest.

This country’s love affair with the apple is no secret - we have been eating apples for centuries.

However, there are some varieties under threat and we risk losing the diversity of this delicious fruit. This exhibition is not only a celebration of the British apple but a chance for us to raise the profile of these little known varieties and campaign to save them.

At Borough, we’ve always been known for the variety of fresh produce on offer. Apple Day is an extension of that.

– David Matchett, Borough Market
The market’s neighbour, Southwark Cathedral, celebrated the day with a short act of harvest worship Credit: Matt Alexander

It was so exciting to throw open Borough Market’s doors and invite visitors to come together to eat, drink and enjoy all that is good about this very special fruit.

Apple Day this year reflects our heritage in celebrating the autumn harvest whilst also giving a playful nod towards our plans for innovation.

This year marks Borough’s 1,000th year celebration, so it’s important that we continue to evolve in order to secure the future of the market.

– Keith Davis, Managing Director of Borough Market