Developers are using a boast of 'no social housing' to persuade wealthy Asian investors to buy flats in London.

The sales tactic has provoked fury from politicians who described the advertisement as appalling.

The apartments at Abbey Wood in south east London are being marketed at an 'exclusive launch' in Hong Kong at the end of the month.

Credit: Property advert

The nine-storey Abbey Tower, built by Development Securities' is being promoted by selling agent Fraser & Co in an online advertisement.

Buyers are invited to 'reap the rewards of Crossrail'. The cheapest apartments are £249,999. 'Fully private block with no social housing'

London Assembly Green member Darren Johnson said the sales ploy exposed the truth about London's housing market.

Boasting about the absence of social housing in adverts for new developments shows that housing policy in London is about meeting the needs of wealthy investors, not about the needs of ordinary Londoners. At least this appalling advert is honest about it.

Darren Johnson, London Assembly Green member

Abbey Tower is just one part of a major redevelopment scheme in a key area of London.

Development Securities