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  1. ITV Report

Crack and Cider: Provocatively named pop-up shop helping London's homeless

. Photo: ITV News

Two young Londoners have come up with a novel way of helping the increasing number of street-sleeping homeless people across the capital.

Charlotte Cramer and Scarlett Montanaro have opened the London's first shop for the homeless in Kingsland Road in Dalston.

The pop-up store will be open until the end of the month and sells a number of essential items that are then donated to those in need in time for Christmas.

The packs include waterproof clothing, a waterproof rucksack and an umbrella. Credit: Crack and cider.

The pair have been overwhelmed by the response, and have already had thousands of purchases.

The idea came from wanting to help those sleeping rough in a practical way without giving cash.