Should supermarkets introduce dedicated slow lanes for the elderly?

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Supermarkets have been urged to introduce dedicated slow lanes for the elderly who value the chance to talk when they are out shopping.

Researchers also suggested stores introduce special offers specifically targeted at the elderly, consider shopping buddy schemes and incentivise them to visit at quieter times of the week.

The University of Hertfordshire report comes amid growing pressure for stores to adapt to the needs of older customers.

The researchers, who were funded by the Food Standards Agency and the Economic and Social Research Council, spent nine months studying the food habits of men and women aged between 60 and 93 from 25 households in Hertfordshire.