The man who founded Deliveroo has denied his company is deliberately denying its delivery riders workers' rights.
ITV News has seen an internal document instructing managers not to refer to them as 'workers' but 'independent suppliers'.
And what they wear must be called 'branded clothing' not 'uniform'. Critics say it shows the lengths the company is going to, to avoid having to give riders sick leave, holiday pay and parental rights.
But Deliveroo's Chief Executive Will Shu was defiant.
It's not for me to decide what the definition of 'self-employment' is. If you're asking me do we want to give riders a level of security - not just flexibility, the answer is yes. But, we're going to have to work with the government on deciding what 'self-employment' actually means.
Will Shu spoke as Deliveroo confirmed it would create 1,000 new jobs at 30 new delivery-only kitchens across the UK.
The operation, called Deliveroo Editions, will hand restaurants the infrastructure needed to launch a delivery-only menu, including kitchens, marketing support and delivery riders.
Mr Shu said it offered a cheaper way to sell food than setting up a bricks-and-mortar restaurant.
By drawing on the unique technology that motors Deliveroo, we are able to identify gaps in the market and curate bespoke restaurant selections, meaning more choice for customers and the chance for our partners to scale. This is the biggest development in the market since Deliveroo first launched