The man who founded Deliveroo has denied his company is deliberately denying its delivery riders workers' rights.
ITV News has seen an internal document instructing managers not to refer to them as 'workers' but 'independent suppliers'.
And what they wear must be called 'branded clothing' not 'uniform'. Critics say it shows the lengths the company is going to, to avoid having to give riders sick leave, holiday pay and parental rights.
But Deliveroo's Chief Executive Will Shu was defiant.
Will Shu spoke as Deliveroo confirmed it would create 1,000 new jobs at 30 new delivery-only kitchens across the UK.
The operation, called Deliveroo Editions, will hand restaurants the infrastructure needed to launch a delivery-only menu, including kitchens, marketing support and delivery riders.
Mr Shu said it offered a cheaper way to sell food than setting up a bricks-and-mortar restaurant.