Arsenal owner Stan Kroenke under fire after launching bloodsports TV channel

Mr Kroenke has been accused of scoring “a massive own goal” Credit: PA

Arsenal majority shareholder Stan Kroenke faces criticism after his company launched an outdoor sports television platform in the United Kingdom which includes bloodsports and hunting shows.

My Outdoor TV (MOTV) has been available in the United States since last year and was recently launched in the UK.

Described as the Netflix of hunting, MOTV is run by Outdoor Sportsman Group, which is part of Kroenke Sports and Entertainment. It claims to show “thousands of hunting, fishing and shooting episodes featuring the biggest names in outdoor videos and even wild game recipes."

The launch has been condemned by Philippa King, the chief operating officer of the League Against Cruel Sports, who has called on the Outdoor Sportsman Group to "tread carefully" with its UK platform.

"This is a massive own goal for Stan Kroenke," King said in a statement released to Press Association Sport.

"We're living in a world now where most people can see how brutal and shameful trophy-hunting is, yet the Arsenal boss is choosing to launch his sick TV channel in the UK.

A spokesperson from MOTV told the Independent it will present ethical, fair chase hunting and as long as it's legal it will be on there.

"If you like hunting elephants, there will be legal elephant hunts, ethical elephant hunts, shown in that context."