London's Fire Commissioner says 'Fireman Sam' should be renamed 'Firefighter Sam'.

Speaking to ITV News, Dany Cotton says referring to 'firemen' reinforces the stereotype that only men want to work in the fire service.

I have actually written to the makers of 'Fireman Sam' and asked them on his 30th birthday to reconsider naming him 'Firefighter Sam' to join in on the inclusive nature. I like the concept, I like the fact it's a cartoon that educates people and helps children learn about the dangers of fire. But I really would like him to come on board and be called 'Firefighter Sam'.

Dany Cotton, Commissioner of London Fire Brigade
  • In 1991 London had 50 female firefighters in the Brigade

  • In 2007 there were 189 female firefighters in London

  • There are now over 300 female firefighters in London Fire Brigade