London's Fire Commissioner says 'Fireman Sam' should be renamed 'Firefighter Sam'.
Speaking to ITV News, Dany Cotton says referring to 'firemen' reinforces the stereotype that only men want to work in the fire service.
In 1991 London had 50 female firefighters in the Brigade
In 2007 there were 189 female firefighters in London
There are now over 300 female firefighters in London Fire Brigade