1. ITV Report

'Fireman Sam' should be renamed 'Firefighter Sam', says Brigade chief

London's Fire Commissioner says 'Fireman Sam' should be renamed 'Firefighter Sam'.

Fireman Sam Credit: DHX Media

I have actually written to the makers of 'Fireman Sam' and asked them on his 30th birthday to reconsider naming him 'Firefighter Sam' to join in on the inclusive nature.

I like the concept, I like the fact it's a cartoon that educates people and helps children learn about the dangers of fire.

But I really would like him to come on board and be called 'Firefighter Sam'.

– Dany Cotton, Commissioner of London Fire Brigade
  • In 1991 London had 50 female firefighters in the Brigade
  • In 2007 there were 189 female firefighters in London
  • There are now over 300 female firefighters in London Fire Brigade