1. ITV Report

Ripley's Believe It Or Not! closes suddenly in Piccadilly Circus

Tourists have been left scratching their head after the surprise announcement of the closure of the world's largest museum of oddities.

Credit: Ripley's Believe It Or Not!

Ripley's Believe It or Not!, which held bizarre artefacts including a two-headed calf and Amazonian shrunken human heads, suddenly shut on September 29, after almost ten years.

Ripley's Believe It Or Not! in Piccadilly Circus Credit: PA

The five-floor museum in Piccadilly Circus opened in 2008 and was famous for its large collection of Marilyn Monroe's belongings.

The huge collection is now gathering dust inside the 'odditorium', which has had its signage removed and windows papered over.

It had been struggling financially for some time, losing almost £2.3 million in 2015.

Owners claim the attraction will re-open at a different London site, although no location or date has been announced.

After many years at Piccadilly Circus, we are relocating our Ripley's Believe It or Not! Odditorium.

We want to thank the community and guests who have made our stay here memorable.

Our Ripley's Piccadilly location is permanently closed while we actively search for a new location.

We do not have a reopening date, but we look forward to opening a new attraction in London in the near future.

Ripley Entertainment Inc. has over 100 attractions around the world and we hope to see you at one of our other locations.

– 'Ripley's Believe It or Not!' statement