Adverts for junk food will be banned across the entire Transport for London network from 25 February 2019, Sadiq Khan has confirmed.
Buses, the underground, overground, trams and river services will all be unable to show advertising of foods which are high in fat, salt or sugar. The move comes following a public consultation, which began in May, found that Londoners were overwhelming in support of the ban, as the number of overweight and obese children in the capital has increased.
“Child obesity is putting the lives of young Londoners at risk and placing huge pressure on our already strained health service," Khan said.
"It is absolutely imperative that we take tough action against this ticking timebomb now, and reducing exposure to junk food advertising has a role to play in this - not just for children, but parents, families and carers who buy food and prepare meals.
“It’s clear that advertising plays a huge part in the choices we make, whether we realise it or not, and Londoners have shown overwhelming support for a ban on adverts for junk food and drink on our transport network.
“It’s completely unacceptable that in a city as prosperous as London, where you live and the amount you earn can have a massive impact on whether you have access to healthy, nutritious food. I’m determined to change this.”
Nearly 40 per cent of the capital’s children aged 10 and 11 are either overweight or obese, making London one of the unhealthiest cities in Europe.
Overall TfL makes £147m a year from advertising annual, with around £20m coming from the food adverts which are set to be banned.
Chef and healthy food campaigner Jamie Oliver said: "This is an amazing move from the Mayor and TfL, and they've got overwhelming support from Londoners who've said loud and clear they want a transport system with healthier ads and messages.”