Three designers have reimagined the 'Baby on Board' badges to help expectant mums feel more visible on public transport.
They will be an alternative to the badges made and given out free by Transport for London.
The alternative badges, offered by a family activity app, are available in six different designs, by three different designers.
Illustrator and mum of two Marion Deuchars thought back to her own pregnancies when coming up with her concepts.
The first features her signature hand lettering in bright red whilst the second shows a cartoon stork carrying a bab.
I wanted to create designs that were striking and fun and importantly, attractive enough that you'd want to wear. One of the things I remember about travelling whilst pregnant was that vulnerability; the fear of having a briefcase accidentally swung into me, or someone squashing me against a door. You can't have a warning sign or flashing lights on your pregnant tummy, and sometimes many women don't have a big bump, so being drawn to an eye-catching badge is a good alternative.
The badges were created after research by the app Hoop showed that nearly half of pregnant women in London (45 per cent) have felt overlooked on public transport in London.
The badges have been issued in time for Mother's Day on Sunday. They are available free via Hoop.