Three designers have reimagined the 'Baby on Board' badges to help expectant mums feel more visible on public transport.
They will be an alternative to the badges made and given out free by Transport for London.
The alternative badges, offered by a family activity app, are available in six different designs, by three different designers.
Illustrator and mum of two Marion Deuchars thought back to her own pregnancies when coming up with her concepts.
The first features her signature hand lettering in bright red whilst the second shows a cartoon stork carrying a bab.
The badges were created after research by the app Hoop showed that nearly half of pregnant women in London (45 per cent) have felt overlooked on public transport in London.
The badges have been issued in time for Mother's Day on Sunday. They are available free via Hoop.