Thousands of selfie-loving Instagrammers are damaging part of London's historic Greenwich Park.
The leafy area of south London has become a firm favourite with tourists looking for the perfect picture to show off to their friends on social media.
But it's coming at an environmental cost and park bosses warn the landscape is being dramatically eroded.
Worst affected is the area next to the Royal Observatory which gives selfie-takers views across The Thames and the Prime Meridian line.
The Royal Parks charity, which manages Greenwich Park, is investing millions of pounds to help protect it.
A grant from The National Lottery Heritage Fund and The National Lottery Community Fund combined other funding adds up to £10.5 million.
Around five million people visit Greenwich Park each year. The local population is also set to increase by around 17 per cent by 2026 and the number of people visiting the park is set to soar.
- Greenwich Park covers 183 acres and was enclosed in 1433, making it the oldest enclosed Royal park.
- It was the site of a Roman temple dating back to the 1st Century (AD43-410) and an ancient Anglo-Saxon cemetery dating from the 6th-7th century.
- The Grade1-listed landscape is a mix of gardens, historic buildings and monuments, and is a Site of Metropolitan Importance for Nature Conservation