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  1. ITV Report

The new advert working out how to get more women to exercise

It's January, a time when many of us think about getting fit but if we're not feeling bad enough about piling on a few post Christmas pounds those gym ads showing superfit exercise fanatics can put us right off - leaving us feeling bad about ourselves.

Credit: 'This Girl Can' campaign

According to Sport England that's exactly how millions of women feel. Their 'This Girl Can' campaign has produced a new advert to encourage us all to get out there and get healthy.

Campaign star, Glynis Evans and Lisa O'Keefe from Sport England spoke to ITV News about making the video.