Vogue is celebrating some of the capital's heroes by featuring key workers on its famous front cover.
The magazine broke with tradition by replacing A-list celebs and supermodels with a train driver, supermarket worker and NHS midwife.
Anisa Omar, Narguis Horsford and Rachel Millar all feature on separate covers for the July edition.
The magazine's boss said the Covid-19 pandemic meant there had been a change in who people look up to and admire.
It feels really surreal - but it's really exciting! It would never happen to me in normal day-to-day life. So the fact they have singled people out as normal as me and put us on a platform like that is incredibly humbling.
In Rachel's job social distancing is impossible and during the pandemic she is often the only person allowed to get close to women as they have their babies. She said it had been tough but incredibly rewarding.
I had one woman who came in who had no family or friends with her and I held her hand and cared for her all the way through labour. And I asked if she had a name for the baby - and she said I'll call her Rachel after you!
Train driver Narguis Horsford has been getting up in the early hours of the morning to drive London Overground trains from Willesden Junction. Narguis says she has never been more proud of her job.
When I was told I would be on the front cover [of Vogue] I could not believe it. I had to see it to believe it. I feel truly honoured to be representing women drivers and key workers who are keeping the country running during this pandemic.
British Vogue's Editor-in-Chief Edward Enninful said there had been a shift in who people look up to and admire "and these people need to be celebrated," he said.
"There is such a beauty in normality but it's taken an international crisis for us to see it," he added.
Vogue's new stars describe themselves as "ordinary" but the covers are a way of showing the difference they make is anything but.