Jo Malone criticises perfume brand for 'disgusting' treatment of John Boyega

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Jo Malone has hit out at the "disgusting" treatment of Star Wars actor John Boyega by the perfume brand which carries her name.

Boyega, 28, stepped down from his role as the brand's global ambassador after the company cut the black actor from the Chinese version of an aftershave advert he helped to create.

Malone sold the business, which she started at her "kitchen sink", to Estee Lauder Companies in 1999 and said it retains "none of my spirit and my personality".

John Boyega

She told ITV show Lorraine that she is "horrified and disgusted at what has been done to John".

The original advert revisited Boyega's childhood and his memories of growing up.

Jo Malone

She said her name had been tarnished and "I feel totally alone" and "humiliated".

John Boyega and the Chinese actor who replaced him

Malone, who sold the business for undisclosed millions, said she would "fight" for her "reputation" after the incident.

And she added: "Jo Malone London, Estee Lauder corporation - this is your mess, clear it up."

John Boyega and his family

Boyega has said that while he accepted companies use different representatives around the world, "dismissively trading out one's culture this way is not something I can condone".

The brand had earlier apologised after removing Boyega, saying: "We are taking this misstep very seriously and we are working together as a brand to do better moving forward."

The recreated advert had replaced Boyega with Chinese star Liu Haoran.

Boyega at Black Lives Matter march

Boyega has been praised for speaking out in support of the Black Lives Matter movement since it was reinvigorated following the death of George Floyd in the US.

In June he stood with protesters in London and delivered an emotional speech in Hyde Park, saying he did not care if speaking out harmed his career.

He recently accused Disney of marketing his character, Finn, in Star Wars as an important figure before pushing him aside.

John Boyega at the European premiere of Star Wars

He said Disney had given more "nuance" to his co-stars and suggested the company did not know how to treat him as a black actor.