Ikea delights flat pack fans with first London high street store

IKEA
Ikea is a familiar sight out of town but is moving into the high street

Flat packs fans are in for a treat after Ikea confirmed plans to open a new store in London next month.

The Swedish furniture business will open an outlet in Hammersmith, the first time UK customers will be able to buy the retailer’s products on the high street.

Ikea's current London stores are located in out of town retail parks in Croydon, Greenwich, Tottenham and Wembley.

It follows the furniture giant buying the former Topshop flagship store in London’s Oxford Street for £378 million, with plans to open Ikea Oxford Street in autumn 2023.

- What can I buy in Ikea's new outlet?

  • The Hammersmith store will be approximately a quarter of the size of a traditional Ikea site, with 4,000 product lines on display and 1,800 available to take away on the same day.

  • The shop will focus on home accessories and soft furnishings, while larger furniture items will also be on display and can be ordered for home delivery or delivery to nearby collection points.

  • It will also feature a Swedish delicatessen serving hot and cold traditional delicacies for dine-in and takeaway, including Smorrebrod open sandwiches, Nordic Chicken Caesar and Swedish Mazarin, as well as variations of Ikea’s traditional meatballs, including plant balls.

  • The deli – positioned on the edge of the store – will open at 8am on weekdays, one hour earlier than the store itself, to allow commuters to “grab and go”.

"As shopping habits evolve and city centres continue to be redefined in the wake of the pandemic, this new store format marks the next step in our business transformation as we strive to make Ikea more accessible, affordable and sustainable," said Ikea's Peter Jelkeby.

"For the first time, Londoners will be able to take the Tube to an Ikea store, pop in, grab a yellow bag and buy all the home furnishing accessories that make a house a home.

"They will also be able to explore the whole range, for delivery to a convenient collection point or directly to their home," Mr Jelkeby added.