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A council in Buckinghamshire has given Wetherspoon's permission to open a pub on the M40.
One safety charity says it will be a 'deadly temptation to drivers'.
But the chain says it believes the majority of people that will use the pub to drink will be people who are not driving.
Phil Bayles has the full story.
After the announcement that JD Wetherspoon is set to open its first pub at a motorway service station, ITV News viewers have been giving their views on the issue on our Facebook page:
The road safety charity Brake has said that the opening of the first motorway pub is "desperately worrying" as it could pose a "potentially deadly temptation to drivers".
Spokesperson Richard Coteau said: "There is widespread misunderstanding about the fact that even a small amount of alcohol has a significant impact on your ability to drive safely, so it’s desperately worrying that some drivers might think it’s okay to stop off for a quick drink on their way home."
"Research is clear that just one drink inflates your crash risk. That’s why our advice to drivers is if you are driving, don't drink any amount of alcohol – not a drop," he added.
Pub chain JD Wetherspoons has sparked controversy after announcing it plans to open the first licensed bar and restaurant at a motorway service station.
The pub will open at junction 2 of the M40 at Beaconsfield in Buckinghamshire. The plans have however been heavily criticised by health charities who say it 'sends the wrong message'.
In a statement Wetherspoons Chairman Tim Martin says the £2 million project which will create 50 jobs is 'an exciting new development'.
The chairman of the Alcohol Health Alliance (AHA), which brings together organisations focussed on tackling alcohol misuse, has condemned plans for the first Wetherspoon motorway pub:
The nation's first Wetherspoon motorway pub will open at the Extra service station on the M40 near Beaconsfield, around four miles outside the capital's M25 ring road.
Extra's website describes it as "one of the newest and most attractive Motorway Service Areas in Europe".
The £2 million development has been given the go-ahead by Thames Valley Police and South Bucks District Council.
As part of its application, JD Wetherspoon said the pub would display notices reminding customers of the dangers of drink-driving, although a spokesman said bar staff would not ask customers whether they were driving.
Pub chain JD Wetherspoon has been given the green light to open its first pub at a motorway service station despite criticism from campaigners that it will "tempt" drivers to drink.
The new bar will open at the Extra service station in Beaconsfield, Buckinghamshire later this year and will be licensed to serve alcohol between 8am and 1am.
Wetherspoon chairman Tim Martin called the unprecedented pub an "exciting new development" and said he hoped its would be "the first of many Wetherspoon's on the motorway".
However, road safety groups including Brake and the Alcohol Health Alliance have condemned the move saying the bar will send the wrong message to drivers.
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In an article for ITV News, the chairman of JD Wetherspoon has hit back at critics over the opening of a pub at a motorway services area.