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Charities get boost from Olympic sponsors

Charities given boost by Legacy for London Credit: ITN

Small East End charities have been getting a boost to their business skills with mentoring from Olympic sponsors.Nine charities in the London 2012 host boroughs have been getting free business coaching to help them grow and become more sustainable.

They were picked to be part of the Legacy for London project because of the valuable community work they are doing in the Olympic host boroughs.

In the last two years more than 1,000 hours have been given by senior business people in the project led by the Pilotlight charity.

The company has mentored the charities "to help people at the sharp end of life", London 2012 Chairman Lord Coe said.

The charities help disadvantaged people by broadening access to sport, supporting the elderly and giving opportunities or counselling to vulnerable youths or those affected by addiction.

The charities involved are Aanchal Women's Aid, Access Sport, Alcohol Concern Tower Hamlets, Age UK Waltham Forest, Home-Start Newham, Kinetika Art Links International, New Choices for Youth, Step Forward (Tower Hamlets) and StreetGames UK.