A new £1 million pub will open at a motorway service station today, creating 120 jobs.
The JD Wetherspoon pub will be open for 21 hours a day, seven days a week, in the Extra Motorway Service Area at junction 2 of the M40 in Beaconsfield, Buckinghamshire.
The RAC said a survey of 2,000 people showed that only 12% supported putting pubs into motorway service stations.
Head of external affairs Pete Williams said: "The public appear to be very much against the introduction of motorway pubs.
"We appreciate the vast majority of motorists drive responsibly and that alcohol is already available in shops at motorway services, but for many this decision seems to be at odds with common sense. In our view this is a risky and frankly unnecessary move."