Over a 100 global social media gurus have descended on Regent's Street to celebrate Regent Tweet's fifth anniversary. The event is one of the biggest in the UK and International professional blogger's diary.
The all-day event includes master classes, product collections and talks. It has been fully integrated with Regent Street's mobile social media hub, 24/7, meaning participants can access multiple social media platforms on one digital interface.
Famous brands that are taking part include GAP, Apple, Karl Lagerfeld, Hackett, Banana Republic, Aqua and Armani Exchange.