Man on fire in central London during rush hour

A man in his 30s appeared to be on fire outside Holborn tube station last night. London Ambulance Service says it was called just after 6:30pm. An eyewitness claims to have smelt burning while people were trying to extinguish the flames.

How did that guy catch on fire on Kingsway! Think a guy from Ladbrokes put him out.

Just smelt burning then people were trying to put him out. Was by the bus stop outside Ladbrokes on Kingsway

– Twitter/@VenetiaC

London Ambulance Service says the man was still conscious and breathing, and taken to University College Hospital.