A New Look store in Tunbridge Wells has been forced to remove a shop mannequin after outrage over its 'unrealistic' size zero skinny waist.
The mannequin, which was dressed in underwear, appeared in the window of a branch of the Kent store.
One shopper was so disgusted she took a photo of it and posted it online.
It sparked an online protest with critics claiming it presented an 'unrealistic' and 'unhealthy' body image for young girls.
Marg Oaten, of Seed - Eating Disorders Support Services, told ITV News Meridian: "I thought this mannequin was hideous when I saw it.
"These retailers need a reality check about what they are portraying. It is a harmful body image. It can destroy people."