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Size zero shop mannequin removed after it sparks online outrage

This mannequin has sparked anger and been removed Photo: Facebook

A New Look store in Tunbridge Wells has been forced to remove a shop mannequin after outrage over its 'unrealistic' size zero skinny waist.

The mannequin, which was dressed in underwear, appeared in the window of a branch of the Kent store.

One shopper was so disgusted she took a photo of it and posted it online.

It sparked an online protest with critics claiming it presented an 'unrealistic' and 'unhealthy' body image for young girls.

Marg Oaten, of Seed - Eating Disorders Support Services, told ITV News Meridian: "I thought this mannequin was hideous when I saw it.

"These retailers need a reality check about what they are portraying. It is a harmful body image. It can destroy people."

People posted messages on New Look's Facebook page Credit: Facebook

We appreciate you bringing this feedback to our attention today.

It will enable us to resolve this as quickly as possible. We hear and understand your concerns and I'm pleased to tell you that the decision has been made to remove the mannequin from display at the Tunbridge Wells store at Longfield Road with immediate effect.

We are also going to start an investigation to ensure this style of mannequin isn't used in any other stores or is removed as appropriate.

At New Look we would never want to encourage women to aim for an unhealthy or unattainable image or life style. The issues raised today will be treated with high priority in order to prevent any further distress.

– New Look statement on Facebook