Kent & Hampshire rural roads are region's most deadly

Rural roads in the South East have the most fatalities nationwide

New figures from the Department for Transport (DfT) have revealed that more people have died on country roads in Kent and Hampshire than in any of the other counties in the South East.

There were 154 fatalities on rural roads across the region in 2014. Twenty-nine of those deaths were in Kent, while twenty-six were in Hampshire.

The DfT's road safety awareness organisation called Think!is launching an awareness campaign today to highlight the dangers facing motorists when driving on country roads.

Nationally 1,040 people were killed on rural roads, while 9,051 were seriously injured.

Three hundred and forty-eight people - one third of those who lost their lives on the country's rural roads - died following incidents on bends in the road.

15%

Of the deaths on country roads in the UK occur in the South East.

1,888

People have been seriously injured on rural roads in the South East.

In spite of the South East being most dangerous region in the country for deaths on rural roads, almost a quarter of the region's road users admit to braking too late when going around bends. While almost half (45%) claim to have swerved to avoid an obstacle in the road.

The Government campaign includes an advertisement which advises motorists on the best ways to navigate country roads.