John Lewis has unveiled its much-anticipated 2016 Christmas advert - and it features a bouncing boxer called Buster.
Set to a cover version of the song ‘One Day I’ll Fly Away’, recorded by British band the Vaults, the two-minute commercial tells the story of a little girl called Bridget who loves to jump.
Her mum and dad buy her a trampoline for Christmas and hide it in the garden to surprise her with on Christmas Day.
But after dark, in a magical world seen only by Buster, a host of wildlife animals emerge – two foxes, a badger, a squirrel, and a hedgehog – who discover the trampoline and play with it.
On Christmas morning, Bridget excitedly runs out into the garden to her present as Buster bounds past her and starts bouncing on her trampoline, and she watches in awe.
The advert cost £1m to make, with a further £6m being spent on buying TV advertising time to show it.
Craig Inglis, Customer Director at John Lewis said: "2016 has certainly been quite a year, so we hope our advert will make people smile.
"It really embraces a sense of fun and magic, reminding everyone what it feels to give the perfect gift at Christmas.
The big question is, how does it rate against the work of A-Level student Nick Jablonka, whose spoof Christmas film was so good it fooled thousands of people into thinking it was this year's John Lewis advert.
The 17 year old's budget was slightly less than that of John Lewis. He said it took him 2 weeks to produce and cost him just "a couple of snacks and a couple of drinks".