Gold Hill in Shaftesbury, Dorset, made famous by the 1973 Hovis advert, is the Meridian region's highest-placed entry on the list of Britain's prettiest streets.
In first place was the Shambles in York, followed by Edinburgh's Royal Mile and the Circus in Bath.
The survey to uncover the nation's most charming streets was carried out by National Express in a bid to encourage Brits to try somewhere new this Easter weekend.
Spokesman Chris Hardy said: "We quizzed the nation, scouring the A to Z of Britain's roads, rows, avenues and lanes to uncover the top 15 UK streets you need to see.
"A long Bank Holiday weekend is right up everybody's street so we thought the time was ripe to reveal the UK's prettiest to inspire people to take somewhere new in their stride this Easter."
The Square in Winchester and Harbour Street in Whitstable also made it onto the list.
The list in full:
6. Gold Hill, Shaftesbury and Kings Parade, Cambridge